A thin trace of talcum powder, if found on the face of a man, in the past, people used to make fun of him. It was a belief of the past that men should look rugged, with a two days old stubble and unkempt hair. Those were the bygone days. The present norm is look good with a radiating smile and more importantly with a healthy glistening skin and a spotless complexion man or woman. Why this shift in the sphere of ‘Looks”?
Competition has become a part of our lives. This is conspicuously visible in al most all the fields around us. Thus putting an emphasis on the dictum “A good looker is a winner.” This shift has opened the flood gates for the multi billion business if cosmetics. A business is a business after all. For any business to survive, it has to consolidate its “buyer Base.” To achieve this, business community will resort to unfair trade practices like false promises and tall claims in support if their product. Cosmetic industry is not an exception.
Coming back to the importance of looking good for development in all the segments of one’s life, the erstwhile barrier between men’s cosmetics and women’s cosmetics melted making way to cosmetics common to both sex, though there is a slight difference depending on the type of skin, extent of exposure to the atmospheric ravages of the user. This write up deals with the Men’s facial cleansers and the essential ingredients to be present in the facial cleansers for a radiant look without causing side effects.
It’s of utmost importance to bear in the mind that a healthy skin holds mirror to a healthy personality. For this to achieve you should ensure the presence of natural ingredients in the skin care product be it a cream or a cleanser. The more they are abundant, the better.
It’s an established fact bar soaps and petroleum jellies rob the skin’s natural oils and clog the skin pores leading to skin suffocation. After all skin has to breathe in order to eliminate the toxins through its pores.
Skin’s structure is made up of two vital proteins known as elastin and collagen. These two proteins keep the skin smooth and taut. Healthy skin is capable of producing these proteins. Natural ingredients like Kaolin, a special clay that originates from New Zealand, bentone gel, Manuka honey or Shea butter work effectively to remove the dirt and grime, hydrate and fortify the skin functioning.
So it’s mandatory to ensure the presence of these bio – active substances in men’s facial cleanser to arrest the irritation especially due to shaving.
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